Initially, the company owned one office and operated its first Mounir office in 2001. Since then, it has expanded to three headquarters—Italy (Bologna), United Arab Emirates (Dubai), and Lebanon (Beirut)—to keep pace with ongoing endeavors and growth in the Mounir empire. 

Mounir is an internationally renowned artist and beauty revolutionist. Through his work, he empowers hair designers to reach new heights and make significant progress in their careers. The Group Mounir first introduced its products in late 2018. Consequently, the Group manufactures, sells, and distributes Mounir professional hair products for both salons and end-users.

In early 2020, the Group Mounir launched an advanced educational platform called MOUNIR EDUCATION. This online platform features a series of educational videos and courses that provide invaluable insights into the secrets behind social media success and extraordinary beauty transformations. As a result, hair designers are equipped and inspired to master various color techniques through this platform.

Through MOUNIR EDUCATION, hair designers can explore top-tier hair dye brands and kits that elevate their styling, ultimately achieving professional results. Additionally, with MOUNIR EDUCATION, available in multiple languages., designers are empowered not only to refine their skills but also to overcome real-life challenges within the industry. Upon completing one or a series of episodes, participants receive certificates, making them part of the Mounir army.

Mounir’s Mission and Vision