ITALIAN BEAUTY DAYS: COSMOPROF SUPPORTS ITALIAN BEAUTY IN KOREA

The Italian Beauty Days workshop was a valuable opportunity to celebrate and promote the excellence of Italian cosmetics abroad. The event took place in Seoul from April 14 to 16, organized by the Embassy of Italy in Seoul and ITA – the Italian Trade Agency, in collaboration with Cosmetica Italia – the Italian personal care association.

For three days, creativity, innovation, and the high quality of the Italian cosmetics industry took center stage, offering the Korean audience a glimpse into the expertise and value that define our sector.

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As an institutional partner, and with 56 years of experience in the beauty market, Cosmoprof Worldwide Bologna actively contributed to the initiative by presenting its unique trade show format, recognized globally as a leading B2B event in the beauty industry.

Fourteen Italian companies had the opportunity to meet with Korean operators and engage with industry specialists to discuss emerging market trends. A dedicated session was also held for local media and influencers.

The event concluded with a networking activity that fostered new business connections and commercial relationships between Korean professionals and Italian beauty industry representatives.