Generational shifts are reshaping the U.S. beauty retail landscape, influencing everything from product discovery to purchasing behavior. This panel brings together leading retailers and brands to explore how Gen Z, Millennials, Gen X, and Boomers are redefining expectations in beauty retail.

From the rise of experiential shopping to digital-first engagement and the demand for personalized, sustainable products, this discussion will unpack key trends and strategies driving success in today’s competitive market. 

Designed for global beauty brands looking to navigate the complexities of U.S. retail, this talk will seek to provide actionable insights into meeting the evolving needs of American consumers.